SEO And Video SEO

What is SEO? Search engine optimization (SEO) is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine results page (SERP).  

“SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic. The term "search engine friendly" may be used to describe website designs, menus, content management systems (CMS), images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.” (Wikipedia)

What is Video SEO? Video SEO is the process of utilizing video objects to funnel visitors back to your site where they will convert into paying customers or fans. Utilizing different types of video such as short videos available on other platforms such as You Tube, Video opt in landing pages, Video news releases (VNR), Backend video thank-you, upsell videos, video email (VMail) and interactive video.Video SEO involves placing these funnel videos on the right platforms and by focusing on keyword manipulation to rank on different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. SEO techniques done in conjunction with pay per click advertising (PPC) can skyrocket your rankings and traffic for the keywords used in the ad. Video SEO is also accomplished by utilizing coding techniques such as video sitemaps, annotations, captioning,  transcripts with timeline, quote links, metatags, titling and descriptions, html and CMS coding, backlinking, embedding, internal linking and social elements.