Site Optimization: Testing, Targeting and Segmenting

Site optimization is one of the most important elements in a marketing campaign. Site optimization includes testing, segmentation, targeting, personalization and recommendation. Executing any of these activities improves your marketing performance.

Testing includes:

Various combinations of design, web copy, layouts, images, video, and social media elements

Selecting key segments: Discover what messaging matters most to each of your visitor segments.

Targeting and Relevance: Target your customer segments with the most relevant and highest converting content.

Google Farmer Update

Every time the search engines do an algorithm update SEO rules change. Keeping up with this stuff is like being a day trader on the floor of the NY Stock Exchange. You have to keep up because what you know today could be completely useless tomorrow resulting in a lot of unnecessary wheel spinning. 

On February 23, 2011 Google made sweeping changes to its algorithm called the Famer Update (a.k.a. Panda Update) This Google update has made video, images and social media a lot more importance for ranking. These changes were done to do away with content farms thus the name Farmer Update. Google has diminished the rankings it used to give for these back links. Ezine article sites have been hit hard by the latest Google Farmer update, losing up to 71% of their search engine rankings according to Search Engine Land. Many ezines actually went out of business after this update. The winners and losers here: http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers

Top Five Ezine Winners After Farmer Update

1. Popeater.com

2. Dhgate.com

3. Instructables.com

4. Softpedia.com

5. Dailymotion.com

The Video Sales Funnel



The whole point of Internet marketing is to get conversions.  All of the tricks and techniques done to increase traffic will be meaningless unless you have your website set up properly to funnel people into the sales process.  Sites should include contact forms, compelling calls to action, compelling video, buttons linking to various action points. The number one mistake most people make is putting too much stuff on their website. People are suffering from Internet ADD. Really all you need is one single landing page. Keep them focused and tell them exactly what to do. Landing pages are super easy to construct but if you want help check out MarkCofano.com This book is not about website design. It is about attracting traffic to that website or landing page. Another huge tip I want to give you is that a lot of people start but don’t stay committed to the process. Those that commit to a sytem of working on their business every day will be those that make the 6 figures within 12 months.